Our Story
PawLuxe began in 2018 with a simple mission: to provide pet owners in Manchester and across the UK with access to premium quality pet supplies at fair prices.
Founded by Sarah and James Mitchell, lifelong pet lovers and proud owners of three rescue dogs, PawLuxe was born out of frustration with the lack of quality options available for discerning pet owners. After struggling to find products that met their standards, they decided to source and supply the very best themselves.
Today, we've grown from a small market stall in Stockport to a thriving online store serving thousands of happy customers nationwide. But our values remain unchanged: quality, integrity, and genuine love for animals.
Our Mission
"To enhance the lives of pets and their families through carefully curated, premium quality products, backed by genuine expertise and exceptional customer service."
Our Values
Pet Welfare First
Every product we stock is chosen with animal wellbeing as the priority. We never compromise on safety or quality.
Quality Guaranteed
We personally test products with our own pets before adding them to our range. If it's not good enough for ours, it's not good enough for yours.
Sustainability
We're committed to reducing our environmental impact through eco-friendly packaging and sourcing sustainable products.
Community Focus
We actively support local rescue centres and animal charities, donating 2% of profits to organisations that share our values.
Meet the Team
Sarah Mitchell
Co-Founder & Managing Director
Pet nutrition specialist with 15 years in the industry. Proud mum to rescue dogs Bruno, Patch and Milo.
James Mitchell
Co-Founder & Operations Director
Former logistics manager turned pet product expert. Oversees all supplier relationships and quality control.
Emma Thompson
Customer Experience Manager
Qualified veterinary nurse leading our customer support team. Cat lover with three Maine Coons at home.
Happy Customers
Quality Products
Customer Rating
Serving Pet Owners
Supporting Animal Welfare
At PawLuxe, giving back is part of who we are. We donate 2% of all profits to animal welfare charities and local rescue organisations.
Our current charity partners include:
- Manchester Dogs Home
- Cats Protection Manchester
- RSPCA Greater Manchester
- Dogs Trust Manchester
To date, we've contributed over £15,000 to these organisations, helping to rescue, rehabilitate and rehome hundreds of animals.
